2010: The Year of 'Zen'

Jul, 31 , 17
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Roughly 12 months ago the Cranimals family consisted of our Original, Very Berry and Gold pet supplements. Certainly a strong team of cranberry-amplified products on their own merit, but there was something missing to provide the attentive Cranimals-fueled health boost in-between and after meals. Something that could work as a satisfyingly powerful 'snack' for our four-legged friends, just in the same way that we might treat ourselves to a delightful Cranimals Very Berry-infused yoghurt treat. We wanted to go 'beyond the biscuit'; avoiding dog cookie recipes that relied on additives and incomprehensible ingredients. If you wouldn't want to eat it why would your dog?

The biscuit that ‘cran’ do what common dog cookies can’t

Thus the animals here at Cranimals had a 'Eureka!' moment - why not take a different approach and create a biscuit that would be wholesome, great-tasting and functional? Ironically, we became quite excited to introduce a biscuit that would put dogs who experience over-excitement at ease. The remarkable properties that are contained within each Zendog biscuit are attributed to its array of innovative ingredients: organic pumpkin extract, flax protein powder and cold-pressed cranberry seed oil. We relied on a baked-in boost from our tried-and-true friend Cranimals Original as well, the powdered supplements is baked into each biscuit! These ingredients reach a unified cohesion that deliver 150 mg of Omega 3, Vitamins A, C and E and cranberry antioxidants. As for the 'mood-enhancing enlightenment' that calms your dog? That can be attributed to the naturally-occuring tryptophan within the pumpkin extract, helping to promote the synthesis of Zen hormones in the body. [youtube=http://www.youtube.com/watch?v=Dj0sKgoq7Ik] By March 2010 we had debuted Cranimals Zendog Calming Biscuits to you, our Fanimals, receiving an overwhelming response of approval. We've had great praise on both our reviews page and our Facebook: Dena let us know that her "Bella loved them! And her mom loved the calming effect!", while Bev shared that she "picked up a bag of Zendog Biscuits to try on my 'beasts' - they went crazy over them! And boy do they smell good, maybe I'll try one :)". With each biscuit containing only human food-grade ingredients perhaps Bev is onto an expansion idea, but for now Zendog is happy to cater to your canine's agitation and stress levels - it can be a hard life for a dog! They can be especially useful during thunderstorms - I believe Steve Cranimals might attest to his dogs taking shelter in a bathtub... With a sensational review by It's a Vegan Dog's Life Blog we were 'treated' to comments that had us feeling our own sense of Zen:

I'm not too fond of most commercial vegan treats for pups. Emma won't touch them (she's our little Miss Picky Pants), they don't have the best ingredients or even have toxic ingredients like onion & nutmeg. These, however, are definitely our favorites out of all the commercial treats by far. Besides not containing any of the biggest allergens (wheat, corn or soy), they're organic and most of all, both of my girls absolutely love them. Since they're supposed to be a calming treat, they each get one before bed after taking care of "business outside". While I can't really say that I notice if the girls get calmer or not, I can say that they are quite enthusiastic about these treats!

Proud to be an Editor’s Choice!

To top off a successful inaugural year, we garnered the Pet Product News Editor's Choice 2010 Seal of Approval, commended for being a biscuit that is "formulated to contribute essential nutrients to a dog's diet". We would like to think that it's our certified organic proprietary ingredients that is attributed to Zendog's success, but we're sure that having a cover model like Charlie Cranimals (in her most 'animated' Zen-esque pose ;)) could have something to do with it. Have you tried our Zendog Calming Biscuits, if so how does your dog find them? If you haven't, learn more about their revolutionary ingredients here, or purchase them at our online store by clicking on the bag below.