How Cranimals began
The push to develop products for companion animals came from our CEO Wilma’s own dogs in Vancouver - Phoebe, who died of cancer a few years earlier and Charlie, a dog prone to anxiety. The Fraser Valley, based near Vancouver, wedged in between the Pacific Ocean and Rocky Mountains is quite possibly the best berry growing region in the World. Wilma had researched the role of nutrition in disease and behaviour and already knew these ingredients had tremendous health benefits.The CranimalsTM brand was born in 2008.
At Cranimals we believe strongly in preventative health care and also nutritional medicine. The rise in chronic degenerative disease, including cancer, arthritis and heart disease, over the last few decades in both humans and companion animals is strongly tied to exercise, diet and environment. Most pets are now being raised on highly processed foods, and this includes kibble and dehydrated foods. It is widely accepted that the underlying cause of accelerated aging and degenerative disease is due in large part to oxidative damage and inflammation – countless studies have identified the importance of natural antioxidants (e.g. phytochemicals) and anti inflammatories (e.g. essential fatty acids) in helping to manage oxidation and inflammation. Many other modern pet illnesses including kidney & bladder stones and urinary tract infections are also on the rise. Our mission with the Cranimals line is to help pet parents deliver therapeutic levels of the key nutrients needed to manage or help prevent these problems. As they say...”prevention is better than cure”!